The process

How it works.

You need to know two things: roughly where, and roughly when. We come back with a plan, and we build the trip from there.

One hotel you have already chosen, a destination with the middle still empty, or nothing but a month and a feeling – all three start with the same email.

  1. Step 01

    Roughly where, roughly when.

    Email is enough. Who's going, roughly when, and what the occasion is – or just the one hotel you already have in mind. Something larger, or a first trip with us, and we'll start with a short call instead.

  2. Step 02

    It comes back as a plan you can actually read.

    Real options with the reasoning attached – rooms we've stayed in, suppliers we use, and why this hotel rather than the one next door. We change it until it's right, then book it piece by piece as each part confirms.

  3. Step 03

    Go.

    Confirmations done, hotels briefed on who's arriving, and a day-by-day itinerary on your phone with every flight, transfer and reservation on it – nothing left open. If a flight goes, there's a number to call at any hour.

The money question

Most bookings cost you nothing extra.

On a hotel booking the rate is the one on the hotel's own website and the hotel pays us, so there is nothing extra for you. You hand over nothing up front and settle at the property, on your own card, at checkout.

More involved itineraries carry a planning fee, agreed before any work starts – so you always know which of the two you are in.

On every trip

Six things that happen without you asking.

These run on every trip – two weeks in the Dolomites, one night in Paris. You don't set any of them up.

Your preferences, on file

Loyalty numbers, card preferences, bed and room notes, who you travel with – given once and kept, so you never fill in the same form twice.

Price drop watch

Every refundable rate is watched after booking. When it falls, you get rebooked – or upgraded for the same money.

Bookable quotes

A shortlist with live rates you can book yourself, from one link, whenever you're ready.

Live itineraries

The whole trip on your phone – flights, confirmations, days – updated the moment anything changes.

Nothing paid up front

No deposit to us. On hotels you settle at the property on your own card, so the points and the cashback are yours too.

Nobody hands you off

The same two people from your first email to your last checkout, with Fora's 24-hour desk behind them for the nights it's needed.

Fair questions

Everything else people ask.

Is one hotel too small an ask?
No. Most of our clients' first trips were exactly that – one hotel, one long weekend, and no occasion at all. It is a real booking and it is welcome.
Why not just use my card's travel desk?
Amex Fine Hotels + Resorts and the Chase and Capital One equivalents are good programs, and on one night at a big-brand hotel the perks look much like ours. What they don't carry is continuity – a desk hands you whoever picks up, and you re-explain yourself every time. Here it is the same person every trip, who already knows the room you like and who is travelling with you. The other difference is recovery: a cancelled flight or a hotel that has walked you gets a different answer from a named advisor with a direct line to the property than from a call queue. And a desk has not been to the places it is booking.
Do I still earn my hotel points?
Yes – points, elite nights and status, all of it. Marriott, Hyatt, Hilton, IHG and Accor bookings go into the chain's own system on the chain's own flexible rate, so nothing about your account changes. The perks land on top. Full detail on partners.
How do you get paid?
Commission from hotels and suppliers on most bookings, at no cost to you, and paid after you travel. Larger multi-part trips carry a planning fee, agreed up front.
Do you book flights?
Yes – flights, and the transfers on both ends, so landing is the easy part.
How far ahead should I book?
A city weekend, whenever the dates exist. Peak-season mountains and coasts, about six months. Expedition voyages closer to a year, since the good cabins genuinely sell through.